A year after Kim Kardashian West helped free Alice Johnson from prison, the Skims Solutionwear creator tapped the great-grandmother to star in her shapewear brand's debut campaign.
Kim Kardashian West helped free Alice Marie Johnson after 21 years in prison for a nonviolent drug offense last year, but their relationship didn’t end there.
Since then, Kardashian West, 38, has maintained a special relationship with the 64-year-old great-grandmother, welcoming Johnson’s family over for a home cooked meal in Calabasas and even writing the foreward to Johnson’s memoir, After Life: My Journey from Incarceration to Freedom.
Now, Kardashian West recruited Johnson to help her with another exciting project: the launch of her inclusive solution-focused shapewear brand, SKIMS Solutionwear.
To flag off SKIMS’ campaign featuring real women, Kardashian West asked Johnson to star in a moving video as she modeled the black sculpting bodysuit.
Over the next three weeks, more campaign videos will drop featuring 26 women sharing intimate stories about why they love their bodies, and how SKIMS enables them to feel their best.Gossip - Who Which What Where When How #jaiyeorie 📎 ... CRITIC ALSO 🖋️ spill TEA ☕ Easy on Shade 💣 🖋️ 📜 COMMENT BELOW
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