JayZ used Cecred to remove dreadlocks

Recent reports indicate that Jay-Z used products from Beyoncé's haircare brand, Cécred, during the process of removing (combing out) his long locs and transitioning to his new afro hairstyle. According to multiple reports, the process took several days and involved extensive use of Cécred detangling and conditioning products to preserve the length and health of his hair. 

What's interesting is that many people assumed Jay-Z had cut off his locs completely. The transformation sparked conversation because it reminded people that mature locs can sometimes be carefully combed out rather than cut, although the process is extremely time-consuming. Reports from hairstylists involved say it took four to six days to fully detangle his hair. 

From a branding perspective, it became an unexpected win for Cécred. The story wasn't just about a hairstyle change—it became a public demonstration of the brand's detangling and hair-care capabilities, generating significant discussion across social media and entertainment media.