A Nigerian author in the northern part of the country, Farida Ado, made the list of "Leaders Next Generation" of TIME in 2018.
A resident of Kano, the author of six 32-year-old books, has been described as "Jane Austeen" of the city. Farida's books are written in the Hausa language and so that readers find a solution to their real-life problems.
“Women turn to romance novels to figure out how to live their own lives,” so, her “novels reflect the daily concerns and preoccupations of her contemporaries: how to get along with the multiple step-siblings from your father’s several wives; how to deal with a new, younger wife in your home; how to maintain family harmony while striving for independence; and what to do (or not do) about a husband’s infidelity,” she told TIME.
Farida’s books are inspired by real life events. Her recent series, The Block of Ashes, was inspired by a neighbor who went to a Nigerian juju priest hoping dark magic could help with her marital problems.
“I try to reflect the reality of society in my stories. These juju doctors had become a menace in many homes,” she told TIME
photo: worldphoto.org
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