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Ex Spotify exec Tuma Basa joins YouTube as head of Urban Music

Former Spotify exec Tuma Basa joins YouTube as head of Urban Music

 Tuma Basa was unveiled as the new director of Urban Music at YouTube. Tuma Basa made a name for Spotify by organizing the popular RapCaviar playlist, a genre-specific playlist that drew about 9 million followers. I am delighted to welcome his voice in our collective efforts. The official announcement comes just a week after the launch of YouTube's music streaming service.
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YouTube’s global head of music said in a statement;
Tuma brings a deep knowledge of the Music Industry with many years of experience at BET, MTV, REVOLT and most recently, Spotify. His experience will be invaluable to the music journey we are on at YouTube, connecting artists and fans across the globe,

Photo Credit: @2mabasa


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