Nigerian actor RMD is battling online giant Jumia over the unauthorized use of his picture on the brand’s Jumia Fashion Instagram page.
Nigeria’s popular online fashion and beauty retailer, Jumia, is in a case of unauthorized use of image rights of veteran actor, Richard Mofe-Damijo on ‘Jumia Fashion’ Instagram page without the actor’s permission.
According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic
The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business. Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.
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